Priority Personnel Blog

Why HR Professionals Need to Participate in Social Media

May 3rd, 2011

Still on the fence about using social media?  Consider these statistics from the recent Cone Business in Social Media Study:

  • 93 percent of Americans believe that a company should have a presence on social media sites.
  • 85 percent believe that these companies should use social media to interact with consumers.
  • 60 percent of Americans regularly interact with companies on social media sites.

The truth is, social media can help expand your business network, enhance your career, recruit employees and more.

According to HR expert Susan M. Heathfield, About.com Guide, HR professionals need to participate in social media for career success – and she should know.  She is a management and organization development consultant who specializes in human resources issues and in management development to create forward-thinking workplaces.  Susan is also a professional facilitator, speaker, trainer and writer.

Heathfield’s About.com article “10 Reasons Social Media Should Rock Your World” details the rationale behind making social media time investment mandatory for every HR professional:

  1. Stay in touch with colleagues and friends. Social media makes it easier than ever to re-connect with former colleagues, classmates, teachers and other professional contacts.
  2. Make it easy for others to find you. Maintain both individual and company profiles to make it simple and convenient for customers, employees and candidates to reach you.
  3. Find potential job candidates. For example, you can e-mail social media contacts with job requirements and ask them for referrals.
  4. Investigate potential career opportunities. If you’re interested in finding a new job, social media sites like LinkedIn can be invaluable in your search.  You can use the site to network, garner recommendations and learn about new job openings.
  5. Establish your online brand. You can use social media to promote your career progress by establishing an online presence that defines who you are professionally and what you want to be known for accomplishing.
  6. Join groups that share your professional interests. As a group member you can give and get information about recommended reading, industry trade shows or other professional meetings/events.
  7. Develop social connections. Sites like Facebook are rapidly gaining mature professional members.  Unlike LinkedIn, Facebook is ideally suited to having fun and developing social contacts over time.  A word of caution:  carefully manage your Privacy Settings and critically examine content – before you post or upload – to make sure it’s compatible with your professional image.
  8. Provide a space in which users of your products/services can interact with you. Use social media to expand your customers’ opportunities to discuss their wants and needs – with you or with other customers.
  9. Build community around your products or services. The people who are the “face” of your company should leverage social media opportunities to build relationships with consumers.  Forums and blogs on your company website (and within your HR Intranet), as well as fan pages, can help you build this sense of community.
  10. Finally your company, in addition to individual employees, should establish a company presence on major social media sites to stay in step with the changing interests and needs of consumers.  The Internet has opened up worldwide communication.  Why not use its social media components to make you and your company more successful?

Priority Personnel – Leveraging Social Media for Recruiting Success

Priority Personnel leverages social media to locate the talented, experienced and hard-working individuals you need.  Contact us today to learn more about our staffing and recruiting services for San Marcos, Texas employers.

Hiring Still Slow? Now is the Time to Review Your Employment Screening Process

March 15th, 2011

The BLS Employment Situation Summary continues to paint an anemic economic picture.

Economists continue to talk about a “jobless recovery,” with many employers focusing on productivity gains, as opposed to hiring, to manage any increases in business.

What’s the upside?

Well, if your company isn’t focused on hiring right now, it may be the perfect time for you to review and improve your employment screening process.  Doing so could help you:

  • increase compliance;
  • reduce theft, fraud and accidents;
  • prepare you to make even better hires when the time comes.

As experts in employment screening, Priority Personnel recommends taking the following steps to reduce the potential for negligent hiring and discrimination:

Consult with your attorney. If you hire on your own, you should have your legal counsel review your screening process to ensure you’re complying with all current legislation and hiring regulations.

Be consistent. Your screening process should be the same for all candidates within comparable job descriptions.  If you do a background check on one manager, you should also conduct the same background check with candidates for all similar positions.  In addition to preventing anyone from “slipping through the cracks,” a uniform process helps minimize your exposure to litigation.

Use social media carefully. Social media has made access to candidate information fast, easy and free.  But if you intend to use this publicly available information to screen candidates, make sure that you obtain written permission and follow all EEOC and FCRA provisions.

Formalize and document your process. If you don’t already have one in place, now is the time to standardize, formalize and document your background screening policies and procedures.  Creating a formal policy makes screening more effective, efficient and consistent.  Furthermore, should a problem arise, your ability to show that you applied fair, consistent and documented screening processes will limit your legal exposure.

Reduce your risks and make better quality hires with Priority Personnel.

Hiring top talent – honest, hardworking individuals who do what they claim they can do – is critical to your organization’s continued success.  Priority Personnel’s Direct Hire Services can help ensure that success.  Here are just a few of the benefits our comprehensive, accurate screening process provides:

  • transfer employment screening risks such as discrimination and negligent hiring;
  • create a safer work environment;
  • build a more productive workforce;
  • save time and eliminate process bottlenecks employment screening creates;
  • hire the best talent available – pre-screened, reference-checked, skills-verified and ready to perform for you.

Work with Priority Personnel and your hiring decisions can be made with confidence – guaranteed.