Have you ever bought something on impulse?  Ever wonder what attracted you to the item in the first place?

Whatever the reason, something about the way that product was marketed created a strong attraction in you – strong enough to make you act.

In many ways, job postings are a lot like the impulse items we all buy on occasion.  As a manager, you must ensure that the announcements you write compel the candidates you seek to take action – even if they aren’t actively seeking new jobs.

To help you in this arena, use these tips for creating irresistible job postings that are magnets for talent:

1. Tell a story to stir emotions.  Rather than beginning with dry job requirements, focus on the ways your company’s products or services impact customers’ lives, or draw from client testimonials.  Write about the way your business makes people feel, and use this to create a compelling image of your company and the available position.
2. Approach the posting from the job seeker’s perspective.  Top candidates are more interested in what a position offers them personally – high earning potential, intellectual challenge, recognition, etc. – than in your company’s business strategy.  Ensure your job posting addresses these needs by first highlighting the rewards of the position.
3. Emphasize your company’s strengths.  Everyone wants to work for a successful organization.  Put your company’s best foot forward by identifying strengths such as: organizational growth, industry track record, competitive advantages of your products/services, positive corporate culture, financial stability, awards and/or recognition.
4. Convey a sense of optimism.  Potential candidates are quick to form judgments about your company based on the tone of your listing.  Use positive language to turn downsides into opportunities (e.g., a decline in profits signals a need for innovation).
5. Keep it short.  Details are great, but a passive job seeker won’t take the time to read a lengthy listing that drones on and on like Charlie Brown’s teacher.  So as a general rule, limit job postings to two or three pages.
6. Avoid overused buzzwords and transparent euphemisms.  For the savvy job seeker, buzzwords do little to differentiate your company – so use them sparingly (balancing the need for SEO when postings are online).  Likewise, steer clear of inflating job titles (e.g., listing a coffee gopher as a Beverage Production Manager) that will only rob your company of both clout and credibility.
7. Use your in-house writing talent.  A job posting is a marketing piece.  If you’re not a Twain or Grisham by nature, enlist your marketing department’s help.  Provide them with the nuts and bolts of the job (as well as this post) and let them craft a compelling posting for you.

Attracting top talent is both time-consuming and expensive – so why do it on your own?  Call Priority Personnel with your job specifications, and allow us to find the best temporary and direct placement candidates for you.

As a manager, you know that empowered employees:

• have the authority, and take the initiative, to make sound business decisions;
• are energetic, passionate and committed to doing a great job;
• are creative and innovative problem solvers;
• continually strive to improve quality, productivity and morale;

all because they feel personally rewarded for doing so.

But while the benefits of empowerment are clear, the steps to creating an empowered workplace may not be.  Use these quick tips to get your business started on the right path:

1. Understand what empowerment really is.  Empowerment isn’t something you do to people.  It’s an environment you create by giving employees goals, information, feedback, training and positive reinforcement.
2. Identify an opportunity for empowerment.  Start small.  Create a work team by selecting a few key employees who have the right skills, knowledge and resources to complete a small test project.  This project should be challenging enough to allow your staff to grow and take on additional responsibilities.
3. Set clear expectations.  Let your employees know what to do and how to do it.  Factors to consider include:  deadlines, channels for sharing information, methods for delegating authority, and ways to check progress / measure success.
4. Provide decision-making guidelines.  Provide clear instructions for when and how to make good decisions.  Explain when it’s okay to the take initiative and when employees should check with team members first.
5. Encourage open communication.  Information sharing is a critical component of an empowered workplace.  Create an atmosphere in which employees feel comfortable expressing concerns and sharing new ideas.
6. Establish accountability.  Provide the advice, perspective and guidance your team needs, but require them to create and manage their own solutions.  If mistakes are made, do not step in and fix them – use them as opportunities for employees to learn.
7. Let go.  Tough as it may be, don’t micromanage.  Once you’ve established clear expectations and guidelines for the project, it’s time to take your hands off the wheel.
8. Provide positive reinforcement.  For empowerment to permanently take hold in your organization, your employees have to want to do it.  So celebrate the successes (however small) your employees have while working on the test project.  Provide the feedback they need to feel respected and valued in their efforts.
9. Review results, then take it to the next level.  Once the project is complete, assemble your team for a debriefing.  How did the group do?  What worked?  What didn’t?  Use the lessons learned to develop a more comprehensive plan for getting your whole company on the road to empowerment.

An Empowered Workplace Starts with Great People

Priority Personnel can deliver the talented office, professional, technical and industrial staff you need to create an empowered workplace.